Bentley Chairman and CEO, Mr Wolfgang Dürheimer has outlined his vision for the future of luxury motoring by suggesting LED controls on veneers could be in the pipeline.
Addressing the annual Automotive News World Congress in Detroit, Wolfgang also warned the next ten years will be crucial for luxury car manufacturers where expectations and requirements from customers will change.
Mr Dürheimer stated; “I believe there is a big future for more diverse and sophisticated concierge-style services that will enhance the lives of our customers. We are also investigating a global Bentley customer network – a ‘club’ where ownership does not relate to a single vehicle, but rather it entitles you to a luxury mobility solution in selected cities around the world.”
He continued: “We will certainly use new technology to enhance traditional and authentic materials in new and contemporary ways. One possible example of this could be to overlay OLED screens across wood veneers. These ultra-thin screens would be invisible except when in use, for example, to control the audio or HVAC systems.”
