Addison Lee’s mobile app has reportedly delivered a 40% growth in bookings during 2015 compared with 2014.
The company’s Christmas advertising campaign resulted in Addison Lee’s busiest ever with app bookings up 44% compared with 2014.
Addison Lee’s ‘Have a surge free Christmas’ advertising campaign highlighted the company’s policy of offering fixed price fare compared to competitors who choose to substantially increase their prices at busy times.
The operator is also expanding internationally, now directly providing services to clients in the USA as well as targeting countries like Russia and France.
Addison Lee’s international operations have seen a 40% increase during 2015 compared with 2014. Its app which is now being developed internationally will allow London customers to book a cab in New York.
Andy Boland adds, ‘We plan to win by simply being the best. We are not interested in the race to the bottom. We think our customers want a superior product at a good price. Safety and customer service are critical; they don’t want to gamble with a car that may be uninsured and poorly maintained’.
