BMW UK has launched a specialist programme for professional chauffeurs and executive transport operators, offering enhanced servicing, security, replacement vehicle support and tailored finance packages for its new 7 Series and all-electric i7.
The new BMW Chauffeur Programme has been developed specifically for businesses operating luxury passenger transport services, with a focus on reducing vehicle downtime and helping operators maintain continuity when vehicles require maintenance or repairs.
BMW says the initiative follows extensive consultation with the chauffeur industry and aims to provide consistent specialist support through its UK retailer network.
Among the principal benefits is a five-year Service Inclusive package covering eligible BMW 7 Series and i7 vehicles with unlimited mileage — a potentially significant advantage for professional operators covering substantial annual distances.
The programme also includes a one-year subscription to BMW Security PRO, providing vehicle tracking, real-time monitoring, driver identification functionality and access to a secure operating centre.
Recognising the importance of keeping chauffeur vehicles on the road, BMW has introduced dedicated mobility support. During qualifying warranty repairs, operators may be able to access a licensed replacement BMW 7 Series or i7, or receive assistance towards alternative hire arrangements.
For electric vehicle operators, BMW’s high-voltage battery warranty provides cover for up to eight years or 100,000 miles.
BMW Financial Services UK and ALPHABET have also developed specialist funding arrangements, including hire purchase, business contract purchase and business contract hire options, depending on the operator’s circumstances.
Businesses ordering an eligible BMW i7 through the programme before the end of 2026 can also qualify for a complimentary Pod home charging point, provided installation is completed by March 2027.
Rachel McDermott, Head of Business Development, Luxury Cars at BMW UK, said: “The BMW Chauffeur Programme has been shaped around the real needs of professional operators, bringing together the comfort and innovation of the BMW 7 Series and BMW i7 with the specialist support required to keep their businesses moving.”
The programme is available to licensed private hire operators, chauffeur companies, executive transport providers, luxury hotel fleets, corporate and VIP transport businesses and self-employed chauffeurs. Conventional taxi operators are excluded.
