Volvo S90 First Class experience revealed

Volvo has revealed a stunning concept vehicle which focuses on giving rear passengers a first class experience.

The S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury.

The S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive saloon and focuses on chauffeured passengers in the rear seat.

The passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent.

The visual element transforms the car’s ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating. There is also a Nocturnal theme for resting, while Freedom gives a boost of fresh and uplifting energy.

The synchronised audio plays through the car’s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for an immersive sound experience.

While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China.

In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 saloon.

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