After months of consultation and market research with branding experts Violet Bick, the new company, Parkers Executive Chauffeurs based in Newcastle, formerly Parkers Execulink, has unveiled its all-new look, which includes a new logo, website, enhanced operating system and full branding package.

The company, known for providing prestige chauffeur cars and executive coaches is investing further in its fleet of vehicles in an on-going replacement program with the introduction of new more environmentally friendly versions of its Mercedes S-Class, E-Class and Viano models.

Parkers is also now turning its attention to its executive coach business where similar upgrades and additions are planned. Managing Director Brian Rudd told the chauffeur.com: “We feel it’s important to stay ahead of the competition by continually seeking to improve both the quality of service and the products that we offer our clients.”

Parkers has a wide diversity of clients ranging from major airlines such as British Airways, Emirates and KLM, to corporates including International Paint, Siemens, Komatsu, Procter & Gamble and Ward Hadaway, as well as many high end business individuals and celebrities.

From small beginnings, the company has grown significantly over the last 10 years and expects to reach its forecast target of £ ½million by the end of its current financial year.