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Rolls-Royce announces the Cullinan – the super-luxury SUV

Three years ago it was revealed British limousine builder Rolls-Royce was to build an ‘high-bodied’ car. Today, it’s been revealed it is to be called the Cullinan.

The manufacturer is promising to ‘redefine luxury travel’ with the Cullinan which named after the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.

It has been tested in the deserts of Africa, the Middle East, the Arctic Circle, the canyons of North America and the hills of the Scottish highlands to make sure the Cullinan is suited to every environment, according to Rolls-Royce.

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce commented; “The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago. It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. Unique and unequalled in its brilliance, every facet of the Rolls-Royce Cullinan scintillates.

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