Already the proud possessor of a hatful of awards since its US launch at the Detroit Auto Show in 2011, the eagerly-awaited new 300C will become available in two diesel-powered versions, for which UK prices have just been announced.

Starting at just £35,995 OTR for the 300C Limited, the luxury saloon will deliver European-style quality and finesse, coupled with American-style comfort and high levels of equipment as standard.

The new four-door car represents outstanding value for money and positions the 300C among its benchmark rivals in the competitive top-line luxury sector of the market. The highly specified 300C Executive costs just £39,995, an OTR price that includes adaptive cruise control, blind spot monitoring system, forward collision warning, keyless entry, powered rear sunshade, and heated and ventilated Nappa leather seats among its many standard features.

Available from the start with a 3.0-litre V6 diesel engine producing 236bhp and 540Nm of torque, the new 300C will return 39.8 mpg (Combined) fuel economy and has a CO₂ figure of 185-191g/km depending on wheel size.

The side profile of the new 300C features the distinctive proportions of its popular predecessor, but with added refinement and a more tailored appearance. The car has the largest standard colour touchscreen display and the largest sunroof in its segment, and is also one of the quietest vehicles available.

With an emphasis on safety and comfort, standard equipment on the entry-level Limited version includes heated front and rear seats, load levelling suspension and height control, LED daytime running lamps, electronic stability control (ESC), hill start assist, active head restraints, and curtain, side, front and rear airbags.

“Production of this eagerly-awaited new executive saloon is well underway and I am delighted to be able to announce pricing,” says Nigel Land, brand director, Jeep Chrysler UK. “The 300C promises distinction and innovation, as the car sets a new course for the Chrysler brand in the UK.”