Luxury car manufacturer, Rolls Royce has revealed its latest addition to the chauffeur market has helped the company to reach record sales – with it’s Ghost Extended wheelbase model topping customers wishlists.
Based in West Sussex, Rolls-Royce today announced 3,538 cars were sold globally in 2010, the largest number ever sold during its 107 year history. The previous record was set in 1978 during the Silver Shadow II era.
Strong sales growth was reported across the globe, with notable results seen in Asia Pacific (up 47%), North America (up 17%) and the Middle East (up 23%). China and the United States were the most significant individual markets for Rolls-Royce. The United Kingdom performed well, reporting 30 per cent growth in the year. In Continental Europe, Germany and Russia were the largest growth markets, each more than doubling sales compared to 2010.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars commented; “We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story. Our business is in excellent shape. We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range. At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”
The company’s portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé – and the more recently-launched Ghost range. Demand for all variants was strong. Interest in Ghost – including Ghost Extended Wheelbase, launched to wide acclaim in April – accounted for the lion’s share of 2011 growth.
2011 also marked a record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce’s legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model leaving the Home of Rolls-Royce at Goodwood came with some element of bespoke personalisation, from unique paint colours, interior detailing and embroidery, to exquisite whole vehicle designs including champagne sets, humidors and picnic sets.