The Chauffeur.com has been serving the marketplace since 2003, when creator Paul Gibson saw the opening for a dedicated website for the industry with news, features, classifieds and car reviews. Ever since, thechauffeur.com has become the most popular website resource for the sector – its audience consists of private chauffeurs, self-employed chauffeurs, limousine operators and drivers.
Since its inception, the team behind the website has been working with a large number of car manufacturers to develop specific chauffeur programmes which suit its audience, as it felt the industry was not recognised as large buyers of luxury vehicles. The website ranks high on the most popular search engines because of its unique content.
The editorial team talks to the large operators within the industry, government authorities, car manufacturers and various other sources to produce this content which in 2008 was viewed more than 750,000 times. In August 2009, the website was completely redesigned and re-launched to the business bringing with it a fresh new feel and integrated video productions on news features and car reviews. Now, thechauffeur.com attracts an average 5,500 unique visitors every month with around 20,000-25,000 page impressions.
Video content is a fantastic way to engage the audience and reaches far wider than just being viewed on thechauffeur.com. Content is pushed out to the world’s most popular viral websites such as YouTube, Facebook and other video portals. This generates a flow of targeted visitors who work within the chauffeuring sector.
Thechauffeur.com has a great following, because the industry trusts the brand to deliver unique and concentrated news and features. Its large database of subscribers means they are kept up-to-date with the latest news from the site via email which generates a large amount of traffic to the site – this represents 43% of our visitors.
Visitors are specifically looking for ‘chauffeur news’ as our statistics show this is one of the main terms being entered into search engines such as Google. A huge
number of links have been generated by related sites throughout the world which also generates a large percentage of traffic.
Chauffeurs are busy people and they do not always remember to log on to get the latest news – so we send it to them!
More than 5,000 chauffeurs and operators from around the UK have signed up to our regular E-Newsletter. These are delivered using a state-of-the-art system which makes sure the newsletter is delivered direct to the inbox, not the spam box like most newsletters.
Our statistics show that a large number of visits come as a result of the newsletter, which outlines the latest stories and encourages the reader to click through to the site. We are currently developing a system so that newsletters can easily be read via their mobile phone.
Exclusive Video Content
For every chauffeur car we test drive, a review is produced in video format with a voiceover/presenter. These are short but informative productions which accompany a full written article on the same page.
These videos mean we reach a far greater audience as the videos get featured on YouTube, Facebook, Google Videos and many other viral video sites. These videos can support sponsored messages at the beginning and end of the production.
We are also starting to produce video features on news articles and features, making the site even more informative to the chauffeur industry.
The Chauffeur.com is a great believer in social networking websites, as a massive percentage of the industry already use these to promote their businesses.
The Chauffeur.com can be found on Twitter, Facebook, Google News, Newsvine, StumbleUpon and Blinklist amongst many others. These sites are very successful in driving more traffic to thechauffeur.com and also allow our readers to interact with us.
To discuss your advertising solutions, call the team now on 0844 357 2449, or email firstname.lastname@example.org