£10m London relaunch for app-based operator

A Russian-based chauffeur firm has promised to invest ten million pounds to develop its VIP service in London.

Wheely, an on-demand online service for ordering luxury and executive rides with personal chauffeurs, relaunches in the city this month, according to the company’s website.

Targeting the £500 million exec and VIP-class car hire segment, Wheely is expanding its operations in London, relaunching two key products – EXEC (E-Class) and VIP (S-Class).

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Anton Chirkunov, founder and CEO of Wheely said; “Wheely is using the newest premium cars (2016 or later, mainly Mercedes-Benz) and is working with experienced drivers who know the city and meet high standards of service and VIP-level etiquette. It puts us in a good position to win over London – the largest exec car hire market in Europe by market size”.

Wheely’s business model is already proven in Moscow where it provides a full range of services from EXEC (E-Class) to VIP (S-Class), EXEC MPVs and LUXE (Mercedes-Maybach).

For the past 5 years, Wheely has experienced a booming 100% YoY growth, retaining its competitive edge in the executive car hire segment. Wheely upholds strict driver and vehicle requirements.

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